Public Service Announcements
Since 1990, Companies Committed to Kids has produced almost 40 television PSAs that speak directly to children on problems and issues they may face in their everyday lives. Our campaigns have addressed substance abuse, child abuse, self-esteem, media literacy, bullying, and healthy, active living. Over the past 25 years, CCK has been fortunate enough to receive expertise, guidance and support from leading marketers, media organizations, creative and production agencies. Thank you to all for ensuring our very important messages are relevant, and seen and heard by Canadian children and their families.
Our PSAs are researched with leading Canadian experts on children's issues and developed with the Companies Committed to Kids Creative Committee, in conjunction with some of Canada's best advertising agencies and production personnel — all of whom donate their time and talent. On completion, our PSAs are aired in donated time in prime family viewing hours on stations across Canada. The PSAs also become the basis for our education programs, which are used in every Canadian province and territory, in schools and community centres.