Canadian parents concerned about kids’ ability to handle life’s ups and downs



Companies Committed to Kids releases ‘Taking the Pulse of Canada’s Kids: A Landmark Study on Physical, Social, Emotional and Mental Well-being’

Toronto (August 18, 2015) – In an age of busy schedules and multiple demands on family time, kids’ mental well-being is a top concern of Canadian parents, trumping emotional, social and physical well-being in terms of importance.  According to Taking the Pulse of Canada’s Kids: A Landmark Study on Physical, Social, Emotional and Mental Well-being, released today by Companies Committed to Kids (CCK), parents see resiliency as a critical life skill, and rate the ability to cope with life’s ups and downs as the most important aspects of their child’s mental well-being.   

Full NEWS RELEASE: Taking the Pulse of Canada's Kids NEWS Release.pdf (227 KB)

Taking the Pulse of Canada's Kids: Taking the Pulse of Canada's Kids.pdf (4.23 MB)

BellMedia, Corus Entertainment Inc., DHX Television, General Mills Canada Corporation, Hasbro Canada Corporation, Hershey Canada Inc., Kellogg Canada Inc., Kraft Canada Inc., Mattel Inc., McDonald Canada, Mondelez Canada, Nestle Canada, Parmalat, Pepsico, Post Foods, Shaw Media, Weston Bakeries