An important annoucement

Companies Committed to Kids (CCK) is proud of our rich 26-year history of supporting and advancing children’s wellness issues through the power of media and collaboration.   Our unique, one-of-kind model of corporate social responsibility  has leveraged the collective strengths of leading Canadian companies to shine the spotlight on important issues affecting the health and wellness of Canadian children.  CCK’s longstanding commitment of industry- led partnerships with issue experts, educators, government, and other child-serving organizations has enabled us to successfully raise awareness and improve kids’ physical, mental and social wellness.

 

Today, the issues that children face are more complex than ever, and require a more grassroots, hands-on approach.  Over the years CCK has had the pleasure of working with many important child-serving partners such as Kids Help Phone, YMCA Canada, MediaSmarts, PREVNet, and The Psychology Foundation of Canada.  They are all great examples of organizations that focus on  and continue to raise awareness on specific issues, and provide much-needed direct support and services to Canadian children and their families.  In addition to supporting CCK, our member companies have also strengthened, and will continue to do so, their commitment to other initiatives and organizations that also serve and advance the wellness of Canadian families.

 

Over the last several months our Board of Directors has reviewed, reached out to partners and members to better understand the future for CCK and while the organization has been applauded for great work, the landscape has changed and these other child-focused groups are better positioned to support children’s issues.  Therefore after careful thought and discussion we have made the decision to begin the process of winding down the operations of Companies Committed to Kids.   

 

We would like to take this opportunity to thank our many supporters for their help and dedication over the years.

 

If you have any questions regarding this announcement, please contact our Board Chair.

BellMedia, Corus Entertainment Inc., DHX Television, General Mills Canada Corporation, Google Canada, Hasbro Canada Corporation, Hershey Canada Inc., Kellogg Canada Inc., Mattel Inc., McDonald Canada, Mondelez Canada, Nestle Canada, Parmalat, Pepsico, Post Foods, Shaw Media